IM Mayhem - SEO Secrets

If your a business based in Nashville Tennessee and also should place your sites on the first web page of Google. Please enjoy this video clip.

We’ve all been there. It’s 5 p.m. on a Friday. You desperately want to start your weekend … but you have that incredibly important project you still need to finish up. You think back on the week: What could you have done differently to get your work done and leave at a decent hour of the day? Finding the time to get all of your tasks done while also having a personal life can be tricky, but the key isn’t to work longer hours – you’ve got to be more productive in the hours you are working. But there’s no one formula to unlocking your productivity. Some people are great at working a strict 9-5 schedule. Others are better off sleeping late and working into the evening. To help you get some ideas for ways to be more productive, we put together the infographic below with some tips for improving your time management, finding more energy to be more productive, using your space to increase your productivity, and finding apps to improve and automate your work life. But remember: Prod...

Data that resides in a fixed field within a record or file is called structured data. This includes data contained in relational databases and spreadsheets. As you might expect, it is the opposite of unstructured data.

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post . A great idea can inspire. But it can also made you jealous of its simplicity, humor, emotion, and elegance. And no other event in the marketing and advertising industry brings so many jealousy-inducing ideas together as the Cannes Lions International Festival of Creativity . The event recently wrapped at the end of June and this year’s top winners -- the Grand Prix recipients -- provide us with another list of interesting and inspiring work. To review all the work that impressed the judges, check out the lineup below. 21 of the Most Inspiring Ad Campaigns of the Last 12 Months Film 1) 100 For Leica, F/nazca Saatchi & Saatchi recreated 35 iconic photos in a visually stunning short film. 2) Family Geico released a series of innovative pre-roll ads that highlighted the message in the first 5 seconds, before the skip button appears. The Martin A...

Posted by ryanwashere This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. I was furious when keyword data disappeared from Google Analytics (GA). I mean, how could I possibly optimize a website without keyword data?!?! It didn't take me long to realize I was overreacting. In fact, I quickly realized how trivial keyword data was. Search engines are pretty damn good at what they do. If you properly optimize your content, people will find it with the keywords you intended. (You should set up an SEO dashboard in GA to verify your results.) The truly valuable keywords are the ones visitors use within your site. When mined correctly, internal terms uncover how and why users engage with content. These insights provide clear direction to improve content, SEO, and the user journey (r...

Posted by Trevor-Klein In late 2013, we asked you all about your experience with the Moz Blog. It was the first time we'd collected direct feedback from our readers in more than three years—an eternity in the marketing industry. With the pace of change in our line of work (not to mention your schedules and reading habits) we didn't want to wait that long again, so we're taking this opportunity to ask you how well we're keeping up. Our mission is to help you all become better marketers, and to do that, we need to know more about you. What challenges do you all face? What are your pain points? Your day-to-day frustrations? If you could learn more about one or two (or three) topics, what would those be? If you'll help us out by taking this five-minute survey, we can make sure we're offering the most useful and valuable content we possibly can. When we're done looking through the responses, we'll follow up with a post about what we learned. Thanks, every...

Posted by Trevor-Klein We've arrived, folks! This is the last installment of our short (< 2-minute) video tutorials that help you all get the most out of Moz's tools. If you haven't been following along, these are each designed to solve a use case that we regularly hear about from Moz community members. Here's a quick recap of the previous round-ups in case you missed them: Week 1 : Reclaim links using Open Site Explorer, build links using Fresh Web Explorer, and find the best time to tweet using Followerwonk. Week 2 : Analyze SERPs using new MozBar features, boost your rankings through on-page optimization, check your anchor text using Open Site Explorer, do keyword research with OSE and the keyword difficulty tool, and discover keyword opportunities in Moz Analytics. Week 3 : Compare link metrics in Open Site Explorer, find tweet topics with Followerwonk, create custom reports in Moz Analytics, use Spam Score to identify high-risk links, and get link bui...

Posted by randfish To get a sense for the potential value of keywords in a certain niche, we need to do more than just look at the number of searches those keywords get each month. In today's Whiteboard Friday, Rand explains what else we should be looking at, and how we can use other data to prioritize some groups over others. For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab! Video transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week I want to chat about how you can estimate the total volume and value of a large set of keywords in a market or a niche. Look, we're going to try and simplify this and reduce it to something that is actually manageable, because you can go way, way deep down a well. You could spend a year trying to figure out whether Market A or Market B is better to enter or better to chase keywords in, better to create content in. But I want to...

Posted by Dr-Pete Yesterday morning, we woke up to a historically massive temperature spike on MozCast, after an unusually quiet weekend. The 10-day weather looked like this: That's 101.8°F, one of the hottest verified days on record, second only to a series of unconfirmed spikes in June of 2013. For reference, the first Penguin update clocked in at 93.1°. Unfortunately, trying to determine how the algorithm changed from looking at individual keywords (even thousands of them) is more art than science, and even the art is more often Ms. Johnson's Kindergarten class than Picasso. Sometimes, though, we catch a break and spot something. The First Clue: HTTPS When you watch enough SERPs, you start to realize that change is normal. So, the trick is to find the queries that changed a lot on the day in question but are historically quiet. Looking at a few of these, I noticed some apparent shake-ups in HTTP vs. HTTPS (secure) URLs. So, the question becomes: are these anecdotes, or do ...

Posted by Royh This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. The sitelinks search box ( schema.org/SearchAction ) is one of the most popular markups out there. According to SimilarTech, there are now more than 650,000 sites that have implemented this markup, making it one of the most popular of all schema markup types. That said, we don't really know the reason why Google sometimes shows the search box for branded queries for sites that have implemented the markup, and sometimes doesn't. While we don't know what Google's criteria are behind the search box algorithm, we have the data to definitely see that there's a correlation between the t raffic of the websites and the appearance of the markup . source: "Sitelinks Search Box" on Google's developers site What determines...

Posted by anthonycoraggio Paid search management is a great component of your marketing to outsource or delegate to a specialist. The field moves fast, so even without other responsibilities, keeping up with campaigns on a daily basis and all the developments in the technology and market environment is very demanding. When your time is already at a premium, finding a qualified agency can make a world of difference. Here are some questions to help you choose how to resource your online advertising needs. Where is your business going? Is this the right way to get there? The reason you’re looking to run PPC campaigns in the first place is because you need to achieve certain business results—but is it actually the best way to get where you need to go right now? Particularly if you’re driving a new initiative or running ads for the first time, it’s important to take a step back and make sure you’re not trying to buy a horse to win an air race, because someone will likely try to sell it to ...