IM Mayhem - SEO Secrets

The digital arena offers a great way to insert yourself into the conversation and capitalize off the momentum, even for those advertisers who couldn’t justify budgets for some screen time.

Pinterest is looking to change its female-oriented reputation by expanding its search functionality to include more topics that it thinks will appeal to men.

Posted by Isla_McKetta "Picture it." If you're of a certain generation, those two words can only conjure images of tiny, white-haired Sophia from the Golden Girls about to tell one of her engaging (if somewhat long and irrelevant) stories as she holds her elderly roommates hostage in the kitchen or living room of their pastel-hued Miami home. Even if you have no idea what I'm talking about, those words should become your writing mantra, because what readers do with your words is take all those letters and turn them into mind pictures. And as the writer, you have control over what those pictures look like and how long your readers mull them over. According to Reading in the Brain by Stanislas Dehaene, reading involves a rich back and forth between the language areas and visual areas of our brains. Although the full extent of that connectivity is not yet known, it's easy to imagine that the more sensory (interesting) information we can include in our wri...

Google CEO Eric Schmidt has predicted that the Internet as we know it today will disappear in the future, thanks to the Internet of Things.

In order to improve upon the Knowledge Graph's usability for concert-goers, Google has added four new features/upgrades.

Posted by randfish Marketers of all stripes are hearing more about providing unique content and value to their audiences, and how that's what Google wants to show searchers. Unique content is straightforward enough, but what exactly does everyone mean by "unique value?" What does that actually look like? In today's Whiteboard Friday, Rand illustrates the answer. For reference, here's a still of this week's whiteboard! Video transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a little about providing unique value in your content. Now I've been known to talk a lot about what you need to do to get to the kind of uniqueness in content that Google wants to index, that searchers want to find, that is likely to earn you amplification and links and all the signals that you'll need to perform well in the rankings, and to perform well on social media and in content marketin...

The SEO community is hotly debating the question of whether or not uploading a disavow file to Google can lift a Penguin penalty without removing links? What do you think?

Here are three easy pay-per-click wins you can achieve and start the New Year off on the right foot.

Beginning in February - or June for existing customers - marketers advertising with the search engine can only display phone numbers in Call Extensions and Location Extensions.

Google isn't the only game in town and isn't even the best alternative for many specific search tasks and needs. Here's how to escape Google's grip with Bing, Blekko, BuzzSumo, DuckDuckGo, SocialMention, Quantcast, Topsy, Wolfram|Alpha, and more.