IM Mayhem - SEO Secrets

Capitalizing on news that's already out there can help you earn links back to your website - if you know how to do it effectively.

The search giant is experimenting with integrating Google Hangouts into its search results.

Mobile phones are increasingly the bridge between search and in-store or over-the-phone purchases, but campaign analysis tools have not closed the loop.

Let's take a look at the differences between keyword strategy then (more than five years ago) and keyword strategy now.

Posted by randfish Facebook sends a remarkable amount of traffic, but there's a lot of confusion around both just how much and (perhaps more importantly for our work) how we can optimize our work to take advantage of it. In today's Whiteboard Friday, Rand clears up some of the statistical noise and offers 10 tips for optimizing your Facebook traffic. For reference, here's a still of this week's whiteboard! Video transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today we're going to talk a little bit about Facebook. Facebook has been growing massively. It sends out a tremendous amount of traffic, and as a result, more and more of us in the field of web marketing as a whole, and because it's so interesting as a correlated factor with things that tend to perform well in Google, are interested in the traffic that Facebook can drive and in potentially growing that. So I'm going to start out w...

Google AdWords has added two new features to its Help section: a how-to guide for paid search best practices and a timeline for keeping track of new updates.

Posted by RuthBurrReedy SEO is a seller's market. The supply of people with SEO experience is currently no match for the demand for search engine marketing services, as anyone who has spent months searching for the right SEO candidate can tell you. Even in a big city with a booming tech scene (like Seattle, LA, New York, or Austin), experienced SEOs are thin on the ground. In a local market where the economy is less tech-driven (like, say, Oklahoma City, where I work), finding an experienced SEO (even one with just a year or two of experience) is like finding a unicorn. You're hired. (Photo via Pixabay ) If you're looking for an in-house SEO or someone to run your whole program, you may have no choice but to hold out for a hero (and think about relocating someone). If you're an SEO trying to grow a team of digital marketers at an agency or to expand a large in-house team, sometimes your best bet is to hire someone with no digital marketing experience but a l...

In advance of her session at SES Miami on March 26, Google’s Maile Ohye shares how marketers should be thinking about customer-centric design.

Posted by Justin_Briggs Mobile isn't the future. It's the present. Mobile apps are not only changing how we interact with devices and websites, they're changing the way we search. Companies are creating meaningful experiences on mobile-friendly websites and apps, which in turn create new opportunities to get in front of users. I'd like to explore the growth of mobile app search and its current opportunities to gain visibility and drive engagement. Rise of mobile app search The growth of mobile device usage has driven a significant lift in app-related searches. This is giving rise to mobile app search as a vertical within traditional universal search. While it has been clear for some time that mobile search is important, that importance has been more heavily emphasized by Google recently, as they continue to push mobile-friendly labels in SERPs , and are likely increasing mobile-friendliness's weight as a ranking factor. The future of search marketing...

There are so many ways that Web analytics and a lack of understanding of how to harness analytics are holding businesses back from making the best decisions.

All you need to know in order to produce a successful site move in the search engines is to understand what's changing, when, and most importantly why?

At his SES London keynote, Google's Ian Carrington discussed the evolution of digital marketing, which has become synonymous with mobile.

One of the most basic strategies in making your ads relevant is setting up location targeting – determining who sees your ad based on where they are located.

Panda remediation is tough, but it can be exponentially tougher when a content management system (CMS) gets in the way. Learn several ways that a CMS can inhibit Panda remediation, and how to overcome those problems.

Opening SES London, Shawn Burns of Schneider Electric said that while search and social may seem like apples and oranges, the two share a connected commonality: consumers.

Here are seven golden rules of link building from years past and a look at whether or not they've stood the test of time.

Over the years, call tracking has evolved to a precise science. It’s now possible to track phone calls down to the keyword level. Here are the call tracking options available to PPC advertisers.

Google AdWords has simplified the URL process by splitting the landing page portion of the URL from the tracking information, which means advertisers can update ads without stopping them.

Wikipedia founder Jimmy Wales among those backing Google's stance.

I’m constantly amazed by the amount of confusion and misunderstanding that surrounds Penguin. I’m equally surprised at some of the conclusions drawn by people regarding the steps necessary to get on the right side of the algorithm.

Posted by randfish There are some basic questions about SEO that come up really frequently, and it's often easy to assume an answer that isn't exactly right. In today's Whiteboard Friday, Rand tackles three of them: Should I put subsections of my site on subdomains or in subfolders? Should I use a rel canonical or a 301 redirect to move content on a separate site over to my main domain? If I have multiple websites all linking back to my main site, does that help or hurt my SEO? For reference, here's a still of this week's whiteboard! Video transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about structuring content, placing content, and placing links, specifically with regards to some things that have come up over and over again in the SEO world, but still seem to be a challenge for many of us who play in the field. One of the questio...

The tech giant is sending warnings to webmasters whose sites are not mobile-friendly. How can you adapt and optimize your mobile SEO strategy?

International SEO is worth the investment in time, money, and intellectual resources if it improves a business' global reach, expands their customer base, and offers them long-term stability in a global market.

Focus on creating content that can help increase leads at the same time as it earns links, paving the way for future success.