IM Mayhem - SEO Secrets

At its Build conference, Microsoft unveiled its new browser, Edge, as a follow-up to the recently defunct Internet Explorer. The new browser boasts faster speeds and better features.

There are more compelling reasons than ever to test the Yahoo Bing Network for your search marketing efforts.

Posted by ronell-smith If you think creating content for boring industries is tough, try creating content for an expensive product that'll be sold in a so-called boring industry. Such was the problem faced by Mike Jackson, head of sales for a large Denver-based company that was debuting a line of new high-end products for the fishing industry in 2009. After years of pestering the executives of his traditional, non-flashy company to create a line of products that could be sold to anglers looking to buy premium items, he finally had his wish: a product so expensive only a small percentage of anglers could afford them. What looked like being boxed into a corner was actually part of the plan. When asked how he could ever put his neck on the line for a product he'd find tough to sell and even tougher to market, he revealed his brilliant plan. "I don't need to sell one million of [these products] a year," he said. "All I need to do is sell a few hundred thousand,...

Nearly three months after Google introduced Now cards, which serve as more detailed reminders for 40 apps, the search giant has expanded the feature to include 70 more third-party apps.

Posted by kristihines If you are a Gmail user, you have likely received some emails that stand out from the rest with a call to action button within the subject line. If you've booked a flight recently, your airline may have sent you an email that includes an interactive way to view your travel plans. Similarly, Google Inbox app users might have seen emails that look like this. These calls to action are courtesy of Schema.org markup for email. Just like Schema.org markup for web pages helps web pages stand out in search results, Schema.org markup for emails helps certain emails stand out from the rest in your inbox. The goal of email markup is to allow people to take action on emails as quickly and simply as possible. For marketers, there are both pros and cons of this feature. In this post, we're going to look at the email markup options currently available, who can use it, and if it's worth it. Should you use email markup? Email markup is currently available for Gmail...

With Google’s recent mobile algorithm update, businesses of all sizes are clamoring to remain relevant in Google mobile search. The Mobile Search Survival Guide will not only help you survive the mobilepocalypse, but dominate it.

Posted by Tom-Anthony The Web is an ever-diminishing aspect of our online lives. We increasingly use apps, wearables, smart assistants (Google Now, Siri, Cortana), smart watches, and smart TVs for searches, and none of these are returning 10 blue links. In fact, we usually don't end up on a website at all. Apps are the natural successor, and an increasing amount of time spent optimising search is going to be spent focusing on apps. However, whilst app search is going to be very important, I don't think it is where the trend stops . This post is about where I think the trends take us—towards what I am calling "Data-Driven Search". Along the way I am going to highlight another phenomenon: "Compound Queries". I believe these changes will dramatically alter the way search and SEO work over the next 1-3 years, and it is important we begin now to think about how that future could look. App indexing is just the beginning With App Indexing Google is mov...

Beyond the site and landing page adjustments of a post-Mobilegeddon world, marketers should also be mindful of how to format and align their content for maximum mobile impact and consumption.

Posted by Dom-Woodman Listings sites have a very specific set of search problems that you don't run into everywhere else. In the day I'm one of Distilled's analysts, but by night I run a job listings site, teflSearch. So, for my first Moz Blog post I thought I'd cover the three search problems with listings sites that I spent far too long agonising about. Quick clarification time: What is a listings site (i.e. will this post be useful for you)? The classic listings site is Craigslist, but plenty of other sites act like listing sites: Job sites like Monster E-commerce sites like Amazon Matching sites like Spareroom 1. Generating quality landing pages The landing pages on listings sites are incredibly important. These pages are usually the primary drivers of converting traffic, and they're usually generated automatically (or are occasionally custom category pages) . For example, if I search " Jobs in Manchester ", you can see nearly every result i...

Posted by Dr-Pete Even clinging to the once towering bridge, the only thing Kayce could see was desert. Yesterday, San Francisco hummed with life, but now there was nothing but the hot hiss of the wind. Google’s Mobilegeddon blew out from Mountain View like Death’s last exhale, and for the first time since she regained consciousness, Kayce wondered if she was the last SEO left alive. We have a penchant for melodrama, and the blogosphere loves a conspiracy, but after weeks of speculation bordering on hysteria, it’s time to see what the data has to say about Google’s Mobile Update . We’re going to do something a little different – this post will be updated periodically as new data comes in. Stay tuned to this post/URL. If you watch MozCast , you may be unimpressed with this particular apocalypse: Temperatures hit 66.1°F on the first official day of Google's Mobile Update (the system is tuned to an average of 70°F), and then dropped to 62.1° on day 2. Of course, the problem is that t...

Search led ad format spend, while mobile continued its steady growth.

Posted by SarahBird Moz has a tradition of sharing its financials (check out 2012 and 2013 for funzies). It's an important part of TAGFEE. Why do we do it? Moz gets it's strength from the community of marketers and entrepreneurs that support it. We celebrated 10 years of our community last October. In some ways, the purpose of this report is to give you an inside look into our company. It's one of many lenses that tell the story of Moz. Yep. I know. It's April. I'm not proud. Better late than never, right? I had a very long and extensive version of this post planned, something closer to last year's extravaganza. I finally had to admit to myself that I was letting the perfect become the enemy of the good (or at least the done). There was no way I could capture an entire year's worth of ups and downs—along with supporting data—in a single blog post. Without further ado, here's the meat-and-potatoes 2014 Year In Review (and here's an infographic wit...