IM Mayhem - SEO Secrets

Posted by randfish A frequently asked question in the SEO world is whether or not branding plays a part in Google's ranking algorithm. There's a short answer with a big asterisk, and in today's Whiteboard Friday, Rand explains what you need to know. For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week I'm going to try and answer a question that plagues a lot of marketers, a lot of SEOs and that we ask very frequently. That is: Is brand or branding a ranking factor in Google search engine? Look, I think, to be fair, to be honest, that the technical answer to this question is no. However, I think when people say brand is powerful for SEO, that is a true statement. We're going to try and reconcile these two things. How can brand not be a ranking factor and yet be a powerful influencer of highe...

Posted by Trevor-Klein Last week, we began posting short (< 2-minute) video tutorials that help you all get the most out of Moz's tools. Each tutorial is designed to solve a use case that we regularly hear about from Moz community members—a need or problem for which you all could use a solution. Today, we've got a brand-new roundup of the most recent videos: How to Examine and Analyze SERPs Using New MozBar Features How to Boost Your Rankings through On-Page Optimization How to Check Your Anchor Text Using Open Site Explorer How to Do Keyword Research with OSE and the Keyword Difficulty Tool How to Discover Keyword Opportunities in Moz Analytics Let's get right down to business! Fix 1: How to Examine and Analyze SERPs Using New MozBar Features The MozBar is a handy tool that helps you access important SEO metrics while you surf the web. In this Daily SEO Fix, Abe shows you how to use this toolbar to examine and analyze SERPs and access keyword difficulty ...

Network management refers to the broad subject of managing computer networks.

Posted by AlexApptentive This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. After seeing Rand's " Mad Science Experiments in SEO " presented at last year's MozCon, I was inspired to put on the lab coat and goggles and do a few experiments of my own—not in SEO, but in SEO's up-and-coming younger sister, ASO ( app store optimization ). Working with Apptentive to guide enterprise apps and small startup apps alike to increase their discoverability in the app stores, I've learned a thing or two about app store optimization and what goes into an app's ranking. It's been my personal goal for some time now to pull back the curtains on Google and Apple. Yet, the deeper into the rabbit hole I go, the more untested assumptions I leave in my way. Hence, I thought it was due time to put som...

Posted by NoamC Today, we're excited to announce some new features and changes to the Moz Local dashboard. We've updated your dashboard to make it easier to manage and gauge the performance of your local search listings. New and improved dashboard We spent a lot of time listening to customer feedback and finding areas where we weren't being as clear as we ought to. We've made great strides in improving Moz Local's dashboard (details below) to give you a lot more information at a glance. Geo Reporting Our newest reporting view, geo reporting, shows you the relative strength of locations based on geography. The deeper the blue, the stronger the listings in that region. You can look at your scores broken down by state, or zoom in to see the score breakdown by county. Move your mouse over a region to see your average score there. Scores on the dashboard We're more clearly surfacing the scores for each of your locations right in our dashboard. Now you can see each...

Bing Places for Business allows marketers to add information to their search result listings, such as contact information and photos.

Optimizing your website to generate leads is a no-brainer. But it's not as simple as throwing a "click here" button on your home page and watching the leads pour in. (Unfortunately.) Instead, marketers and designs need to take a more strategic approach. In this post, we'll go over some quick ways you can optimize your website for lead generation that actually work. To understand how to optimize our website, we'll have to first gain a basic understanding of the lead generation process. What components are at play when a casual website visitor turns into a lead? Here's a quick overview: The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts. That CTA leads them to a landing page, which includes a form used to collect the visitor's information. Once the visitor fills out and submits the form, they are then led to a thank-you page. (Learn about this process ...

RAM (pronounced ramm) is an acronym for random access memory and is the most common type of memory found in computers and other devices, such as printers.

Marketers, entrepreneurs, best-selling authors, co-founders, strategists, thought leaders, investors, and bloggers ... oh my. While their roles and responsibilities may vary, the one thing all of this year's INBOUND speakers have in common is their ability to inspire. The INBOUND15 lineup is riddled with the kind of people you could benefit from simply sharing an elevator with. From BuzzFeed Founder and CEO Jonah Peretti to best-selling author, speaker, and entrepreneur Seth Godin , there's absolutely no shortage of experience and expertise. But don't just take our word for it -- take theirs. To help you get acquainted with the minds of our speakers, we've collected some of their most inspiring quotes and made them into the SlideShare below. Read them, absorb them, tweet them, write them down, and share your favorites with friends and colleagues. Tweetable Takeaways: "How dare you settle for less when the world has made it so easy for you to be rema...

A new report from Search Console, formerly known as Google Webmaster Tools, will give marketers a better sense of how users interact with their sites through search engines.

Short for customer relationship management, CRM entails all aspects of interaction a company has with its customer, whether it be sales or service related.

GameOver Zeus is a sophisticated evolution of the ZeuS malware that cybercriminals created to steal usernames and passwords from users on infected systems.

PowerMat is a wireless charging technology developed to wirelessly power electronics such as smartphones, tablets and wearable computing products.

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post . You’ve been working to sell a prospective client on a retainer for months. You’ve sent them a range of articles, guides, and case studies. You created a proposal, a contract, and have followed up multiple times to move things along. They seem genuinely excited about the idea of investing in inbound, but a few people on the client-side are hesitant. They’re not quite sure how this will work within their current structure. They're used to the current way of doing things. The idea of signing a year-long contract is making the prospect retreat. So, what do you do? Do you go in with a hard sell? Do you lean on the one person in management who can demand adoption? You can’t force a culture, and that's ultimately what inbound is: a culture shift for companies. It changes the way a brand operates. Inbound is about transparency, education, and listening. These ...

Cloud app policy ensures the usage of cloud applications complies with the overall corporate security plan as well as regulatory requirements.

This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales . To many salespeople, "social selling" equates to "LinkedIn." According to a survey conducted by PeopleLinx , 76% of reps understand LinkedIn's potential for sales, but a scant 16% see the value in Twitter for social selling. This gap is understandable. While it's fairly simple to identify a good fit prospect on LinkedIn based on social activity and profile information, spotting a lead on Twitter isn't so easy. But in the barrage of tweets that flood your Twitter stream each day, what are the signs that someone is looking to buy? The following flowchart from LeadSift sheds some light on this tricky topic. Factors that can help salespeople recognize a warm or hot lead on Twitter include number of tweets, brand mentions, and recent activity. While it's not a perfect science (I'm sure there are some decision-makers out there who l...

Data loss prevention, or DLP, refers to technology or software developed to protect and prevent the potential for data loss or theft.

As a marketer, you know by now that most (if not all) of your potential customers are likely a part of Facebook's massive community. There are 890 million people signing into Facebook every single day. So, whether your target audience is college students or CEOs, they're probably using Facebook -- and some of them are using it daily. The trouble is, posting on Facebook alone isn't enough anymore for most brands, especially for those just starting out.

The news that Internet Explorer is set to be phased out surprised approximately no one. Most internet users have moved on to greener pastures anyway, so they won’t be affected by the changes. However, there are still about 7.7% of users that rely on Internet Explorer , at least as of March of this year.