Skip to main content

Posts

Showing posts from July, 2015

13 Productivity Tips for the Busy Professional [Infographic]

We’ve all been there. It’s 5 p.m. on a Friday. You desperately want to start your weekend … but you have that incredibly important project you still need to finish up. You think back on the week: What could you have done differently to get your work done and leave at a decent hour of the day? Finding the time to get all of your tasks done while also having a personal life can be tricky, but the key isn’t to work longer hours – you’ve got to be more productive in the hours you are working. But there’s no one formula to unlocking your productivity. Some people are great at working a strict 9-5 schedule. Others are better off sleeping late and working into the evening. To help you get some ideas for ways to be more productive, we put together the infographic below with some tips for improving your time management, finding more energy to be more productive, using your space to increase your productivity, and finding apps to improve and automate your work life. But remember: Prod...

structured data

Data that resides in a fixed field within a record or file is called structured data. This includes data contained in relational databases and spreadsheets. As you might expect, it is the opposite of unstructured data.

21 of the Most Inspiring Ad Campaigns of the Last 12 Months

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post . A great idea can inspire. But it can also made you jealous of its simplicity, humor, emotion, and elegance. And no other event in the marketing and advertising industry brings so many jealousy-inducing ideas together as the Cannes Lions International Festival of Creativity . The event recently wrapped at the end of June and this year’s top winners -- the Grand Prix recipients -- provide us with another list of interesting and inspiring work. To review all the work that impressed the judges, check out the lineup below. 21 of the Most Inspiring Ad Campaigns of the Last 12 Months Film 1) 100 For Leica, F/nazca Saatchi & Saatchi recreated 35 iconic photos in a visually stunning short film. 2) Family Geico released a series of innovative pre-roll ads that highlighted the message in the first 5 seconds, before the skip button appears. The Martin A...

5 Actionable Analytics Reports for Internal Site Search

Posted by ryanwashere This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. I was furious when keyword data disappeared from Google Analytics (GA). I mean, how could I possibly optimize a website without keyword data?!?! It didn't take me long to realize I was overreacting. In fact, I quickly realized how trivial keyword data was. Search engines are pretty damn good at what they do. If you properly optimize your content, people will find it with the keywords you intended. (You should set up an SEO dashboard in GA to verify your results.) The truly valuable keywords are the ones visitors use within your site. When mined correctly, internal terms uncover how and why users engage with content. These insights provide clear direction to improve content, SEO, and the user journey (r...